Role: APMM - Associate Product Marketing Manager (2018-)
Description: Accelerated leadership program with rotational placements in product marketing teams. Small class with exposure to senior leadership.
Location: Menlo Park HQ.
Role: Consulting Summer Scholar – Deloitte Digital (2017)
Skills Acquired: Data governance, project management, development methodology, client communication, user training.
Projects: Research and develop logic for cloud search feature. Guide user-testing. Build training decks for client's business and IT teams. Manage offshore development team.
Role: Consumer Marketing & Analytics Intern (2016)
Skills Acquired: Marketing analytics, product analysis, expansion strategy, Google Analytics, web development.
Projects: Redefine value messaging for student subscribers. Analyze competitive subscription products for UX, onbaording, and engagement tactics. Build and brand TimesMap.
Role: Consumer Marketing & Design Intern (2015)
Skills Acquired: UX audit, email marketing, App Store optimization, A/B testing, graphic design.
Projects: Identify UX weaknesses and opportunities for mobile applications. Redesign structure of email campaigns. Increase mobile downloads.
Role: Co-President (2017-), Strategy Director (2016), Strategic Planning (2015)
Skills Acquired: People management, survey design, focus groups, competitive analysis, strategic synthesis.
Projects: Develop comprehensive marketing campaign for the National Student Advertising Competition. Clients include Snapple, Tai Pei, and Ocean Spray.
I am a cross-functional leader, able to switch perspectives and skillsets at any given moment.
I develop strategy for brands and products, fueled by empathy and creativity.
I strengthen research with quantitative analysis using R, Google Analytics, or Tableau.
Built and designed visual map interface to explore and filter global NYT content. Led web interface and monetization strategy.
Developed demographic insights to optimize value messaging and ad targeting. Built profiles and dashboards in Google Analytics.
Comprehensive review of 10 internet subscription businesses to improve NYT's marketing and experiential opportunities.
2017 plansbook for National Student Advertising Competition. Led strategy to inform and substantiate creative executions targeting busy millenials.
2016 plansbook for NSAC. Developed dual strategy that optimized messaging and creative by brand affinity, consumption habits, and geography.
Digital Humanities project exploring evolution of language in medieval manuscripts. Built in bootstrap, Carto, timeline.js, with data filtered by R and Open Refine.
Examined the history of minority titular characters in Marvel Comics. Data collection, analysis, and visualization revealed an upward trend in female, LGBTQ, and PoC heroes, despite pervasive bias.
Analysis of popular food options as a standin for cultural representation and openness. Investigated relationship between presence of American and global cuisine against political skew.
2017 Datafest Hackathon Submission. Developed an interest analysis of travel preferences of German Expedia.com customers with business recommendations, maps, and visualizations.
I strive for balance. Between work and play, quantitative and qualitative, science and humanities, leader and listener, hipster and dork.
I study psychobiology, the intersection of life sceinces and behavioral psychology. With my STEM background, I've learned to apply meticulous details to broader concepts and cultivated an interest in biotechnology and digital health.
I have a passion for public & mental health. I advocate for these causes at UCLA, whether through direct interaction with administration or visual marketing collateral to spread important causes. I've held leadership positions at Student Health Advisory Committee, Student Wellness Commission, and Active Minds UCLA.
I'm bilingual in English and Japanese, and I've lived in Tokyo for three years as a kid!
Years & Years.
Information Studies 30 - Internet and Society.
Psychology 120A - Cognitive Science.
Life Sciences 2 - Systems, Organs, and Cells.
Art History 23 - Modern Art.
Statistics 13 - Statistics for Life Science Majors.
Parks and Recreation.
Rick and Morty.
The Great Gatsby.
The Sound and the Fury.
Calvin and Hobbes.
The Amazing Adventures of Kavalier and Clay.